“In the last few years, Holi festival events have sprung up throughout the United States. They highlight the traditional color throw – a childlike game of smearing, splashing, and spraying colored powder and water on everyone you see, just as Krishna is said to have pelted Radha and his devotees with flower petals. Holi is known as ‘the festival of colors’ and honors the arrival of spring, and, according to Hindu legend, the triumph of good over evil, and the love and lila (divine play) between the deities Radha and Krishna.
In America, Vaishnava-centric communities such as the Sri Sri Radha Krishna Temple in Spanish Fork, Utah, have celebrated the festival since the 1980s, and Holi events have spread to Los Angels, Washington D.C.. and New York City, attracting thousands of participants (and inspiring secular color throws at unrelated festivals). In addiction to the color throw of powdered gulal – dyed and scented cornstarch mixed with jasmine and other herbs – Western renditions of Holi often feature yoga classes, vegetarian fare and performances by bhakti (devotional) musicians like MC Yogi, DJ Drez, and The Mayapuris. Secular color throws also have been featured in Nissan and GE commercials; music videos by Linkin Park, Ke$ha, and Regina Spektor; TV shows like The Amazing Race and the short-lived outsourced; and running events The Color Run and Color Me Rad.”
-Yoga Journal Magazine by Shannon Sexton
This spring Maui will be holding The Color Run and Om Maui is going to be there. Come help us celebrate Holi and this amazing spring on March 30th, 2014. If you would like to participate, go to http://www.thecolorrun.com/maui/2014-03-30/ and click BUY NOW. Select “Team Runner” then fill in your information until you see “Team Information” then you will select “Join a Team”. You will type “Om Maui” on the search tool and select Om Maui then finish your waivers and you are ready to go! Hope lots of you will join this Holi fun!